BRAND ACTIVATIONS AT IDA’S
Designed To Adapt. Ready To Impress.
Located at Gillman Barracks, Ida’s sits within one of Singapore’s most distinctive heritage environments.
The surrounding grounds bring together colonial architecture, mature greenery and open outdoor spaces — creating an atmosphere that feels removed from the city without actually being far from it.
Think morning wellness events surrounded by greenery. Afternoon workshops that spill into the courtyard. Evening dinners or cocktails as the sun goes down. Or a product launch that feels like an experience, not just an introduction.
Make An Entrance
Ida’s is a versatile event space in Singapore designed to give your product or brand launch the room to unfold — from intimate previews and press events to immersive product experiences, launch dinners or even larger gatherings.
With flexible indoor and outdoor spaces, thoughtful interiors and plenty of room to make the setting your own, Ida’s provides the perfect backdrop for bringing forth your new ideas into the world.
Built For Brands, Businesses & Ideas
Whether you're introducing something new or bringing people together, Ida’s can be adapted around the way your event needs to work.
Brand Activations
Create an environment where guests can experience your brand rather than simply see it.
Give a new product, collection, or campaign a distinctive setting for its first impression.
Product Launches
Bring teams, clients, and partners together somewhere more characterful than a conventional conference venue.
Corporate Events
Use the flexible spaces for creative workshops, presentations, panel discussions and intimate gatherings.
Workshops & Talks
Turn Ida’s into a temporary home for your collection, collaboration or campaign.
Pop-Ups & Showcases
From company celebrations to client dinners, create an event that feels personal without feeling overly formal.
Private Events
Frequently Asked Questions
-
The Event Gallery accommodates up to 120 seated or 200 standing guests. The Courtyard accommodates up to 30 seated or 80 standing, while the Floral Studio accommodates up to 20 seated or 50 standing. The spaces can also be combined for larger or more dynamic events.
-
Yes. Ida’s is designed to be flexible and can be styled around your brand, including product displays, branded elements, furniture, floral installations and other event styling, subject to venue guidelines.
-
Yes. The Event Gallery, Courtyard and Floral Studio can be used individually or together, allowing you to create different moments throughout your launch — from guest arrival and cocktails to the product reveal and dinner.
-
Catering and drinks can be arranged as additional services, from canapés and cocktail receptions to seated dinners and larger event formats.
-
Ida’s provides basic AV equipment, including two wireless microphones and a 4K Ultra HD projector. Additional sound, lighting, production and technical requirements can be arranged depending on your event.
-
Ida’s can work with your appointed event agency, producer, stylist and other suppliers to bring your brand launch to life, subject to venue guidelines and approval.
-
Contact us with your preferred date, estimated guest numbers and event requirements, and our team will advise on availability, the most suitable spaces and what can be arranged for your launch.